Online reviews are how today’s consumers discover, evaluate, and trust businesses.

95% of consumers aged 18-34 read online reviews for local businesses.

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Having more positive online reviews, you have a better chance of ranking higher in local searches on Google and other sites. This means new potential customers are more likely to find your business when they’re searching.

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evaluate reviews online

Your customers might be evaluating you on Google, Yelp or a niche business directory for your industry. As a potential customer evaluates your listing and star ratings, they’re also evaluating your competitors as well.

More often than not, they will reach out to the business with the best reputation. The benefit of online reviews is twofold: your reviews are making you rank higher, then they’re getting you more clicks and calls than your competitors.

trust online reviews

Online reviews build trust in abundance. A business with a great online reputation will establish great trust with a prospect before they’ve even spoken to them.

So not only will you rank higher and get more clicks and calls, but customers will be easier to sell to and more likely to buy more from you because of your online reviews.

trust online reviews